Blog How Acquiring Qualified Leads Can Help You Maximize ROI? A funnel, a journey, or a loop whatever be the journey, prospects that become leads have shown some interest in what your B2B company provides. However, the one thing that marketing and sales departments often can’t agree on is the definition of lead quality. Usually, a user’s journey from being
Blog How To Unite Marketing And Sales To Generate Quality Leads Marketing and sales both have a common objective – maximizing leads, generating revenue through conversion, and hence helping a business grow. If they are not aligned properly together, it can be detrimental for the organization. In an ideal scenario, marketing and sales will work together and generate maximum profits
Blog How Acquiring Qualified Leads Can Help You Maximize ROI? A funnel, a journey, or a loop whatever be the journey, prospects that become leads have shown some interest in what your B2B company provides. However, the one thing that marketing and sales departments often can’t agree on is the definition of lead quality. Usually, a user’s journey from being
Blog How Digital Era is Reshaping the Inside Sales Sector The successful B2B marketing and sales teams are striking the human-digital balance in three core areas: speed, transparency, and expertise. The technological advancements have enabled sales representatives to utilize the full potential of digital tools that drive sales. Post pandemic the AI has become an inseparable part of sales. Artificial
Blog Best Tips to Generate Higher MQMs In this FunnL article, we will read about- MQMs, the new key performance indicators that help marketers and sales representatives navigate the sales process efficiently. Initially, a lead would be identified as an MQL and then passed over to the sales department to turn it into SQL (learn more about MQL vs SQL).
Blog MQL vs MQM- What’s the Difference? Marketing qualified leads (MQL) have always been hot favorites for B2B marketers since they can apply their advertising techniques to make those leads transform as sales qualified. But a new KPI is creating a buzz in the inside sales sector for quite some time- MQM, which is short for Marketing Qualified Meetings. The
Blog Boost Your Inside Sales With These Tried & Tested Strategies 2020 was a total game-changer for the B2B sales sector. Everyone is trying to figure out what will be the inside sales scenario in 2021 and coming up with different approaches. At FunnL, we have come up with some inside sales techniques that we think will help companies to
Know how targeting your Buyer persona can help you in the process of Lead generation. This includes generating high-quality leads, optimizing inside sales campaigns and much more.
Blog How to Maximize Your Leads Through Effective Inside Sales Process In B2B sales, lead generation is a challenging task but what’s even more difficult is to convert those leads. That is why it’s crucial to lay down effective marketing and inside sales strategy for your business. Companies that use optimized lead generation models have more chances to increase their
Blog Lead Qualification Process For SQM Lead qualification is the process of filtering several opportunities to find the best ones. Without refining leads, your sales and marketing teams won’t be able to prioritize their task and will waste time on leads who will never convert. In this FunnL post, we will take you through the basics of a lead qualification
Blog Virtual Marketing and Selling Etiquettes to Follow for Inside Sales Virtual marketing/selling trends are getting popular among the B2B sector as they simplify the process by significantly reducing the travel time for the representatives. Additionally, virtual sales and marketing allow your prospects to include their organization’s decision-makers in online meetings, paving the way for quicker decision-making and a more
Blog Emerging Inside Sales Trends In The B2B Sector Inside sales is one sector that is gaining immense recognition in the B2B sector since it is cost-effective and easily scalable. Inside sales have enabled businesses to expand their prospect outreach, and engage them through various inside sales tools. It’s estimated that soon B2B sales interactions between suppliers and buyers will