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Sales KPI : The Ultimate Guide for Sales Teams

Blog Sales KPI : The Ultimate Guide for Sales Teams “Increase company revenue by 20%.” Let’s suppose this is the goal of an organization, and while that’s a great goal to aim for, it fails to tell individual departments and team members what actionable steps they can take to help the company reach that goal. While the performance of your

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Tips to Host a successful B2B sales demo

Blog Tips to Host a successful B2B sales demo Meetings can be highly effective in engaging, motivating, and inspiring your team. Or, they can be counterproductive, waste time, and distract your team from the purpose at hand. The formula for a highly-effective sales demo is the cumulative result of research, process, and most importantly, an effective process. “A brilliant sales

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Things Inside Sales Managers should know before building their team

Blog Things Inside Sales Managers should know before building their team All businesses start with goals — revenue goals, market share goals, profit margin goals. But setting these goals is the easy part. The difficult part is putting the right process to achieve these goals. What kind of sales process do you need to reach your company’s extent revenue goals?

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Common Mistakes People Make with B2B Lead Generation

Blog Common Mistakes People Make with B2B Lead Generation The excess of online and continually increasing competition complicates the process of identifying, tracking, and engaging with potential clients. However, things aren’t as disheartening as they might seem at first sight. With proper B2B lead generation strategies, one can survive the challenges, fill the sales pipeline with the quality leads, and

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What is Customer Success and what all you can do for it?

Blog What is Customer Success and what all you can do for it? Organisations giving products or services these days have enough departments already, why is there a need for one more- Customer Success? You have got a marketing team and a good bunch of sales reps, but is that all your business needs to reach its success potential? The

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Sales Process : How to Create the Perfect One?

Blog Sales Process : How to Create the Perfect One? Salespeople are constantly responding to a competitive market and have to challenge themselves to be more sensitive to prospects’ needs. Regardless of the size of your salesforce, to ensure your business grows and thrives, it’s important to provide your sales reps with a well-defined sales process. It’s a buyers’ market

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MQL vs SQL Leads : What’s the Difference?

Blog MQL vs SQL Leads : What’s the Difference? Marketing is a process with a very clear start and endpoints. However, MQL vs. SQL is a common area of disagreement between marketing and sales. Both Marketing qualified leads (MQLs) and Sales qualified leads (SQLs) have specific positions in the buying cycle. While marketing teams want to generate maximum leads, they

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Data-Driven Marketing Trends You Can’t Ignore

Blog Data-Driven Marketing Trends You Can’t Ignore Customers have started demanding personalized experiences and with no surprise, almost 66% of marketers are personalizing their communications based on consumer data. The data-driven model of marketing isn’t just about what’s right for companies looking to expand, but it’s more focused on what’s right for customers. After all, customers are in the driving

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Signs You Have a Qualified Lead to Schedule a Sales Meeting

Blog Signs You Have a Qualified Lead to Schedule a Sales Meeting Not every lead is worth pursuing. Imagine this you sell and rent copiers, you might contact a potential lead and find out they just started a contract with a competitor. They’re unlikely to make any changes now, so you make a note to contact them a few months

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Marketing Automation Tools for Small Businesses in 2020

Blog Marketing Automation Tools for Small Businesses in 2020 Marketing in the digital age becomes a complex process, and not just because so many marketers are working at home. Digital marketing means choosing the best route to the target audience and doing so over a constantly changing aspect of ways. Making those decisions requires parsing a constant way of customer

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Difference between Sales Pipeline vs Sales Funnel

Blog Difference between Sales Pipeline vs Sales Funnel From marketers to salespeople they feel guilty of not only using jargon but also using these words mutually. It happens— but, to be the best in your industry and ensure you know your stuff, you need to have a clear understanding of your processes and what they mean for your business.  For

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Sales tools you need to empower your sales team

Blog Sales tools you need to empower your sales team We all have noticed that today’s modern sales team is somewhat different from what we had ten years ago. While the successful salesperson may still be identified by their intense ambition, gracious perseverance, and a firm handshake, their sales toolbox has evolved significantly. The modern salesperson relies on digital processes

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