Future Trends in Email Marketing
Email marketing is on the precipice of exiting change right now. This is a new-world order and many of them are going to sink or learn to swim again. It is true that, social media is a game changer, also equally true that email-based marketing delivers in areas that its character count cannot. For example – because email is almost always based on a previous indication that the customer might be interested in a product or service, either by signing up to a newsletter or providing contact details – it is able to target customers much more accurately than social channels might. So there is plenty of life left in email – a fact that is reinforced by the DMA’s (Designated Market Area) National Client Email Report, which predicted that email marketing spends were set to increase. The report also said that, 90% of the business is believed that email marketing is either ‘important’ or ‘very important’ to their marketing strategy. Consumers are demanding new heights of relevant, immaculately presented content – with the emphasis being placed on relevant. Strategies will need to remain as fluid and dynamic as the market that they operate in. Only the most responsive marketers are able to take advantage of the quickly changing landscape.