How Targeting Your Buyer Persona Drives the Lead Generation Process?
Apart from being time-consuming, lead generation is also a task that requires constant attempts on behalf of the sales and marketing teams. 2020 has significantly changed the way businesses operate and it’s no surprise that businesses will continue to adapt to the new normal in 2021 too. In this article, we will discuss how identifying potential buyers will affect your lead generation process in 2021.
What is Lead Generation?
Lead generation is the process of targeting and identifying potential customers for your company’s services or products. It means setting up a complex and diverse strategy that uses various marketing practices so that your prospects develop an interest in your business. This includes the use of tactics such as content marketing, social media marketing, and email marketing. But of course, owing to the drastic changes in 2020, lead generation techniques will see remarkable changes in the coming years.
What are Buyer Personas?
Buyer personas are the bio-data of your ideal customer and represent their needs, goals, behaviors, and concerns. They provide an indication of your audience’s thinking process- what drives them to buy a particular product, and why they buy in the first place.
How Creating Buyer Personas Affect Lead Generation?
Using real-time data to understand your prospective buyers and segmenting them into a more defined audience will enable you to create a successful marketing strategy that will complement your lead generation framework.
Let’s have a look at why it will be worth it to invest time in getting to know your prospective buyers.
- To generate high-quality leads
Through proper and detailed market research, you can develop a much deeper understanding of your prospective customers. You’ll get to know their likes, habits, demographic info, preferred shopping methods, and pain points. By knowing all this information you can easily generate qualified leads for your funnel.
- To align marketing and sales
Sales and marketing must agree on the definition of a good lead, and which lead should be directed to sales. This will result in a seamless transition and immediate follow-up for qualified leads and a better partnership for the marketing and sales department resulting in more sales qualified meetings for your business.
- To optimize inside sales campaigns
With sufficient customer data, you can optimize your marketing and inside sales campaigns, as you can send personalized, targeted content to each lead that matters to your business, which will deliver better results and long-term relationships, not to mention increased revenues.
- To amplify efficiency
With defined buyer personas, your lead generating efforts become more efficient. Your campaigns hit the right target with more relevant leads often leading to more sales without additional effort or cost on your part. Time is money, and targeting your buyer persona helps you save both.
- To achieve higher ROI
By understanding your buyer persona, you will be able to create a list of qualified leads for your organization that’s worth targeting because they are most likely to engage with and generate revenue for your business. It also ensures you’re not wasting marketing spend on audiences who don’t fit your ideal customer profile and marketing strategy – increasing your ROI and lowering customer acquisition costs.
When you execute an effective lead generation strategy by targeting the relevant market, you enhance brand awareness, create strong customer relationships, generate qualified leads, and eventually close deals. In doing this, not only you are helping your company to develop, but you are also boosting the credibility of your marketing and sales department by showing substantial results and proving yourself to be a valuable part of the revenue-generating team.
Defining your target market is not an easy job. That’s why seeking out help from qualified lead research companies is always a smart move. FunnL is the fastest-growing B2B inside sales platform that has generated more than 25,000 SQMs for various companies. FunnL designs and executes lead generation campaigns for pipeline development – ultimately to achieve sales and business development goals. Contact FunnL to boost your ROI today.