One of the leading start-up in expense management and fraud compliance solutions upturns its sales pipeline using movingDneedle sales lead generation program
movingDneedle helps the customer to increase the sales pipeline using Personalized Email Marketing Campaigns
Expense Management and Fraud Compliance Campaign, for
- BFSI – Organization with revenue between USD 200 MN – 750 MN o ISV – Organization with revenue more than USD 500 MN and above o Retail – Organization with revenue more than USD 150 MN and above
- Manufacturing- Organization with revenue more than USD 250 MN and above
movingDneedle designed the campaign messaging addressing the actual gaps that the finance and the auditing people in the organization faced. The Major focus was also given on the nature of integration of the system, compliance with IRS, Foreign Corrupt Practices Act (FCPA) as well as the US regulations, profitability and cost reduction metrics and many more. This was a big hit for the customer when the campaigns were executed.
Results Driven by movingDneedle Personalized Email Marketing
- All the campaigns were run on an average of 8 months.
- movingDneedle was able to pump in 85 leads into the customer sales pipeline from all the campaigns over the tenure.
- Sales champ were able to meet with the finance, auditing, accounts and expense management, operations and technology decision makers with a context and also exploring potential avenues how the customer can help its clients in managing the expense reports and assist in the fraud detection techniques.
- Analytics report was shared with the customer based on the campaign responses which helped the customers in moderating the campaigns as per their business development strategies.
- All the queries that resulted during the campaigning were shared with the customer which helped the customer to consult with the prospects in the specific domain.
- The customer was also able to gauge the responses from the market which made it easier for them to upsell and cross-sell their services.
- Forecasting the number of leads for the coming months based on the analytical reports sent by movingDneedle was made easy.
- A healthy sales pipeline during the campaign cycle was developed for the customer sales team.