Thought Leadership Webinars

Make the Most of Your Market Research for B2B Qualified Sales Lead Generation

Market Research goes mainstream for b2b email marketers to generate sales qualified leads. It is believed by b2b marketers that relevant market research provides qualified leads and enhances sales pipeline.

Sanju Pillai, CEO of movingDneedle, gave insights to help B2B marketers understand the role of astute market research in qualified sales lead generation.

What was discovered:

  • Why Market Research is vital for B2B marketers
  • Align your market research with the organisations’ sales objectives
  • How to keep your market research relevant and effective
  • Role of market research in customer acquisition and retention
  • Leverage your market research techniques to meet organizational goals

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